Free tool
Missed call calculator
Every call you cannot answer on site is a job someone else is quoting. Move the sliders to see what that is costing you each month.
Your missed-call maths
Potential revenue walking away
£16,000
every month — 5 missed calls a week × 4 weeks × £2,000average job × 40% conversion.
Revenue at risk
£16,000
per month — 5 missed calls x £2,000 x 40% x 4 weeks
How the calculation works
Missed calls per week x average job value x conversion rate x 4 weeks = revenue at risk each month.
Worked example: 5 missed calls a week, an average job worth £2,000, and a 40% win rate. That is 5 x £2,000 x 0.40 = £4,000 a week, or £16,000 a month of work you never got the chance to quote.
Even if you think that is optimistic, halve it. The number is still bigger than any receptionist you could hire.
Why the number is usually higher than people expect
- Missed calls rarely leave voicemail — most callers just ring the next trade
- The busiest weeks, when you miss the most calls, are also when the best jobs come in
- Emergency work converts fastest and gets lost fastest
- One lost customer is also the repeat work and referrals that would have followed
What to do with the number
If your monthly figure comfortably exceeds £399, an AI receptionist pays for itself on the first rescued job.
TradeRing answers the calls you cannot, asks the questions you would ask, and hands you a lead card with the caller's name, the job, the postcode and how urgent it is — so your callback is a conversation, not a cold start.
Missed call questions
How does the missed call calculator work?
It multiplies your missed calls per week by your average job value, by the share of enquiries you normally win, and then by four weeks to give a monthly figure. Missed calls x average job value x conversion rate x 4 = monthly revenue at risk.
How many calls do tradespeople actually miss?
It depends on how much of your day is hands-on. Most solo trades we speak to reckon on a handful a week — you cannot answer a phone up a ladder, under a sink or in a loft. Track it for one week if you want a real number rather than a guess.
Do missed callers ring back?
Some do, but many simply move to the next name on the search results. The person who answers first, or calls back fastest, usually gets the job.
Is the figure the calculator gives me guaranteed?
No. It is an estimate based on the numbers you enter, meant to size the problem rather than predict your accounts. Use your own average job value and win rate for the most useful result.